- Brand Identity

Blitz Surf Shop

Working collaboratively we developed a new brand position and visual identity that was modern yet flexible with a nod to the history of surf retail in the coastal region of Gisborne, New Zealand famous for its world-class beaches and skate parks.

Brand identity for your local retailer, surfing and skating since 83’

A new brand direction to empower individuals, friends and whānau to embrace the exhilaration of the ocean and the streets of Gisborne, Te Tairawhiti. Blitz Surf, is not just about the products; it's about fostering connections and embracing our unique slice of NZ.

A modern yet flexible brand that works alongside the popular local sub-brand “Gizzy Hard“

Deliverables